The headquarters of Mr.Huolang is located at No. 18 Chuangxin Road, Huangzhai Town, Pujiang County, Jinhua City, Zhejiang Province.
Brand Positioning: Mr.Huolang is positioned as a "collection hall of high-quality daily necessities for the whole family." Adhering to the brand philosophy of "A good life doesn’t have to be expensive", it is dedicated to meeting the needs of various life scenarios, providing consumers with products of exceptional cost performance, and enhancing their quality of life and happiness through its offerings.
Originating from the "small commodity general store" model in 1998 and officially registered as Houlangxiansheng in 2008, the company has been deeply rooted in the home and general merchandise retail sector for over 20 years, emerging as a leading player in the department store retail industry.
The company owns a 75,000㎡ large-scale intelligent comprehensive park and a 7,000㎡ large exhibition center. It leverages billion-level inventory reserves, top-tier ERP and retail systems, as well as intelligent production workshops and digital logistics to support its operations.
Product Portfolio: The merchandise spans three major categories—household items, learning & play products, and trendy goods—encompassing over 30,000 SKUs, with 800 new SKUs updated monthly to quickly respond to market demands. Through a model of "direct factory procurement + volume-based pricing + independent branding", the company collaborates with 3,000 high-quality factories nationwide, including over 800 core suppliers.
Store Network: With a global vision, Houlangxiansheng has over 1,000 stores across 26 provinces and cities in China, including 800 franchised stores and 200 company-owned stores. It has entered high and mid-end shopping malls such as Wuyue Plaza, Wanda Plaza, Baolong Plaza, Longhu Tianjie, Aegean Shopping Park, and Intime Department Store, winning wide market favor.
The company features professional business school training programs and a team of mentors, along with a self-built, comprehensive chain store management system, laying a solid foundation for its long-term development and brand growth.
Houlangxiansheng has received multiple honors, including "Top 10 Growth Benchmark Enterprises in China's Retail Industry", "China's Top 10 Commercial Brands", and "AAA-level Enterprise in China's Department Store Commercial Credit Evaluation", reflecting its leading industry status and outstanding contributions.
